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A project to reduce the social isolation of elderly people. This is the principle behind Vincles BCN, the project that won the first European edition of Mayors Challenge. The competition is organized by Bloomberg Philanthropies – a foundation presided over by Michael Bloomberg, former mayor of New York – and recognizes ideas designed to solve the main challenges facing cities, such as youth unemployment, citizen participation, the environment, public safety or population ageing. Barcelona City Council, the entity behind the winning competition entry, set out to meet the goal of reducing the social isolation of elderly people. Read more: